Content and format

How to write captions for each network

2 min read

Network	What works	Avoid
YouTube	Title up to 70 characters with the key phrase, 2–3 description lines	Clickbait that doesn't match the video
VK, OK	2–4 sentences, a question to the audience	Walls of hashtags
Telegram, Max	One or two lines and a link	Long blocks without paragraphs
Dzen	A 2–3 sentence lead-in	Hashtags
TikTok, Reels*	One line, 3–5 hashtags	Text longer than the screen

Network

What works

Avoid

YouTube

Title up to 70 characters with the key phrase, 2–3 description lines

Clickbait that doesn't match the video

VK, OK

2–4 sentences, a question to the audience

Walls of hashtags

Telegram, Max

One or two lines and a link

Long blocks without paragraphs

Dzen

A 2–3 sentence lead-in

Hashtags

TikTok, Reels*

One line, 3–5 hashtags

Text longer than the screen

The first words matter most

Almost everywhere the caption is cut after the first line. Lead with what the viewer gets.

The AI button drafts a caption for each chosen network following these rules. It is a draft: check facts and tone before queuing.

* Instagram and Facebook are owned by Meta Platforms Inc., whose activities are recognised as extremist and banned in the Russian Federation.

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